Hi! I’m Aimee

the founder, owner and one woman show behind Little Strudel.

After entering the crazy world of motherhood 2 years ago I left my full time job to raise my daughter and now I’ve decided to raise my blood pressure by launching this business.

I have been working in the fashion industry for 15 years (yikes!) as a garment technologist specialising in fit, quality and supply chain compliance. It’s certainly not the glamorous side of fashion, but it does serve me well for sourcing quality products from ethical suppliers.  

Playing a tiny part of a little person's childhood story with outfits destined to build fun memories will definitely be the cherry on the cake…or strudel for me!

About Little Strudel

Little Strudel is here to bring the fun!

We want to provide joyful and memorable items that celebrate the journey of childhood. 

Bright, bold and built to last. Quality and cuteness collide in our carefully curated collections of baby and toddler wear. If it doesn't survive more than one growth spurt or last multiple rounds in the washing machine - it doesn't make the cut!

About Little Strudel Products

We're lucky to partner with manufacturers and suppliers that are highly skilled in producing clothing and accessories for babies and toddlers. Our suppliers are Oeko-tex certified, meaning their fabrics, dyes and trims have been rigorously tested for harmful substances. This ensures all Little Strudel products have been deemed safe throughout the manufacturing process, from yarn to finished product. 

And what on earth is a strudel?

Definition: a pastry made from a thin sheet of dough rolled up with sweet filling and baked

Sounds like: Stroo-dl

Little Strudel was lovingly given as a nickname to my husband by his Nana when he was a baby. It felt like the perfect fit for our adorable collections.